Join us to shape the next era of badminton.
We seek visionary partners to join us in redefining the future of badminton on both a national and global stage.
By being a sponsor of Manchester Badminton, you are pioneering the following.
Elite Athlete Development: Supporting world-class coaching and training programmes that nurture both grassroots and international talent.
Innovation in Sport: Backing the integration of physiotherapy, nutrition, technology, and pharmacy to maximise performance and reduce injury.
National & Global Exposure: Associating with a growing organisation competing in the National Badminton League and shaping the future of badminton.
What you get as a sponsor
Brand Visibility: Gain exposure through events, tournaments, team kits, digital platforms, and media coverage at local and national levels, with the potential of reaching an international level coverage.
Positive Brand Association: Align your company with excellence, innovation, and the growth of one of the most-played sports in the world. Showcase your commitment to health, wellness, and community development through sport.
Increased Sales & Market Reach: Leverage our platform to connect with a wide audience of athletes, families, and sports enthusiasts, driving brand awareness and customer growth.
Community Engagement: Demonstrate commitment to supporting grassroots sport, youth development, and healthier communities.
Networking Opportunities: Connect with athletes, business leaders, and organisations within the sporting and corporate ecosystem.
Exclusive Partnerships: Access tailored sponsorship packages offering unique promotional opportunities and brand collaborations.
Why should you get involved in the
badminton community?
The 2024 data showcases badminton in a strong upward trajectory, nationally and globally. Here are some key points:
Fan interest and active participation are both surging, reflecting a healthy and expanding base.
Digital engagement is booming, especially through video platforms and social media.
BWF’s development efforts—grassroots programs, AirBadminton, and teacher training—are laying a strong foundation for future growth.
High visibility during major events, such as Paris 2024, is further elevating the sport’s global profile
Commercial and broadcast opportunities are expanding, with badminton reaching hundreds of millions of households worldwide, making it increasingly attractive for sponsors and media partners.
Here’s some data to put things into perspective
Key Latest Figures (2024 Data)
Estimated global fans: 744 million
Active players worldwide: 384 million
Among surveyed markets, badminton ranked as the second most followed sport, trailing only football
Physical Reach & Broadcast
Over 30,000 spectators participated in sport initiation activities at the Paris 2024 Olympic venue
Badminton achieved top-quartile broadcast performance among International Federations during the Paris Olympics
Social Media & Digital Engagement
New followers gained in 2024: 2.476 million
Video views: 2.428 billion (a 69.1% increase from 2023)
Total social engagements: 94.3 million (a 76% rise)
BWF TikTok launch: 446,600 followers, over 400 million views in its first year
Grassroots & Development
Shuttle Time program expanded to 162 Member Associations, training over 80,000 teachers
AirBadminton—a variant played outdoors—was adopted in 85 countries, with new courts installed in key cities